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Your Gym's Brochure

Aurelian Luke explains how to create a sense of urgency in your Gym's Brochure.

When it comes to getting people to join your gym, you need to create a sense of urgency. Potential members need to feel like they will miss out if they do not sign up now. And one of the best ways to do that is by using an effective brochure. A gym brochure is a tool that you will use to capture people's attention. Here are some tips on how to create a sense of urgency in your new gym's brochure:

Make them fill out an application.

People like free things, but even more than that, they like limited-time offers. A good way to make sure that your potential members feel like they need to sign up now is to make them fill out an application. This will give you their information and allow you to automatically follow up with them (a vital part of any marketing campaign).

Offer a limited-time discount.

When creating your gym brochure, one of the best ways to develop a sense of urgency is to offer a limited-time discount. This will give your potential members the feeling that they need to sign up now or miss out on a great deal. You could even do this by creating two prices (one with the discount and one without).

Create excitement through pictures.

As well as text, gym brochures often use pictures to grab people's attention. Get creative when it comes to your photographs. You could use an image of someone exercising or humour with a cartoon character.

Give them a reason to sign up right now.

In addition to giving them an application and offering a limited-time discount, you want to make sure that members have a reason to sign up. An example of this could be offering them a free training session for signing up within the next month or giving them their first week of membership free. Do not make this longer than a week. You do not want your potential members waiting too long to join.

Know when to give one-on-one attention

If your gym is small, you want to make sure that you take the time to get to know your potential members. One-on-one attention can help create an atmosphere that will draw people to your facility. You could do this by having them sign up sheets separate from the main brochure (so that you can collect names) and making time for in-person follow-up sessions.

Tips To Make Brochures Visually Engaging

When creating your gym brochure, one other important thing is that you want it to be visually engaging. Gym brochures are often stuffed with text and offer few pictures or colour opportunities. It can make them difficult to read, which will lead to the potential member disregarding the information provided within.

Here are some tips for making your gym brochure visually engaging:

  • Use a catchy headline for the cover of the brochure and make it short and to the point (it should be no more than 4 or 5 words).
  • Have plenty of white space on your pages. People like breathing room, which will make your gym brochure easier to read.
  • Highlight the essential information, such as your prices or what differentiates you from other gyms.
  • Use pictures to grab people's attention and break up the text within the brochure.
  • Use Venngage — an online brochure maker that offers various brochure designs for every business owner and marketing team.


A gym brochure is one of the first things people will see when looking for a place to work out. By using these tips and getting a little help from Venngage, you can ensure that you are creating a brochure that will make people excited about joining your gym. To start, click here.

Page Reference

If you quote information from this page in your work, then the reference for this page is:

  • LUKE, A, (2022) Your Gym's Brochure [WWW] Available from: [Accessed

About the Author

Aurelian Luke is a freelance journalist.